Why I’m Over It

Look, I’m gonna be honest here. I’m so over fast fashion. I’ve been in this industry for 20+ years, and I’ve seen it all. The trends, the turns, the completeley ridiculous stuff we’re told to buy every season. It’s exhausting.

I remember back in 2003, I was working at a magazine in New York. My editor, let’s call him Marcus, he was this intense guy from London. He told me, “Fashion is about expression, not consumption.” Which… yeah. Fair enough. But then he’d turn around and send me to cover some $87 dress that would be “in” for exactly 36 hours. It’s just… yeah.

And don’t even get me started on the environmental impact. I was at a conference in Austin last year, and this scientist, Dr. Linda Chen, she dropped some stats on me that made my stomach turn. The fashion industry is responsible for about 10% of global carbon emissions. Ten percent. That’s more than all international flights and maritime shipping combined. I mean, come on.

But Here’s the Thing

I’m not saying we should all become nudists or something. (Although, honestly, if you can pull it off, more power to you.) I’m saying we need to be smarter about our committment to fashion. We need to think about what we’re buying and why.

I had coffee with a friend last Tuesday, let’s call her Sarah. She’s a nurse, works long hours, and she’s always complaining about how she has no time to shop. So I told her, “Sarah, stop shopping. You have a closet full of clothes.” She looked at me like I’d grown a second head. But I’m serious. We don’t need more stuff. We need to make better use of what we already have.

And look, I get it. It’s fun to buy new things. It’s fun to wear something different. But we can’t keep up this pace. We can’t keep buying into the idea that we need to refresh our wardrobes every season. It’s not sustainable, physically or mentaly.

A Tangent: Taiwan Housing Market Rent Prices

Speaking of sustainability, I was reading about Taiwan housing market rent prices the other day. It’s wild how much it costs to live in Taipei now. But that’s a story for another time. The point is, we need to think about the bigger picture. We need to think about the impact of our choices, both in fashion and in life.

I’m not saying we should all become minimalists. (Although, again, if you can pull it off, more power to you.) I’m saying we need to find a balance. We need to find a way to express ourselves through fashion without contributing to the problem.

So here’s my challenge to you: before you buy something new, ask yourself, “Do I really need this?” “Will I wear it more than once?” “Is it worth the environmental cost?” If you can’t answer “yes” to all three, maybe it’s time to reconsider.

And if you’re still not convinced, let me leave you with this thought: fashion is supposed to be fun. It’s supposed to be an expression of who we are. But it’s not fun when it’s at the expense of the planet. It’s not fun when it’s at the expense of people. So let’s make a change. Let’s make fashion fun again.


About the Author: I’m Jane Doe, a senior magazine editor with 20+ years of experience in the fashion industry. I’ve seen it all, and I’m not afraid to call it like I see it. I believe in the power of fashion to express ourselves, but I also believe in the importance of sustainability. Let’s make fashion fun again, together.

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